Russell Hobbs recognized for superb Quality, Design & Innovation in Small Kitchen Appliances. The brand has strong brand recognition and a reputation for influencing product choice.
Russell Hobbs has always been innovators adding value to markets, with such innovations as: The first microchip kettle, the first to add printed patterns to plastic kettles, The first fast boil kettle, the pioneer of satin finish in small designer appliances, and the first thermocolor kettle.
Russell Hobbs continues to hold the brand leadership position in value terms within the kettles market. The Satin and Thermocolor ranges have made significant contributions to this success.
Filter Coffee Makers sales have grown by 50% year on year with the 3390 Filter Coffee Maker holding the number 1 market position.