Carmen is a trusted brand in the hair & personal care market. Arne Bybjerg Pederson, a bright young entrepeneur from Denmark developed an electrical repair business and began experimenting with ideas for new equipment. One such idea, an electrically heated roller to help his wife curl her obstinately straight hair, was eventually to make him a fortune.
The Carmen Curler Company was incorporated in September 1965, with the first sets of Carmen Heated Roller reaching the market in 1966.
Carmen Rollers caught the imagination of women throughout Europe and many people still refer to their heated rollers as "Carmens".
Carmen, renowned for its strengths of tradition and innovation, is now one of the leading haircare and beauty brands in the market, offering a wide range of top quality hair and beauty products to the consumer.